Does an Apple a day keep the Newsday away?

A few days ago, I posted a YouTube video showing a viral ad from Newsday advertising its new iPad app.  The video shows a guy using an iPad to swat a fly, with the iPad shattering. Cool!

But the video is now down, and I wonder why. It wasn’t taken down by a DMCA take-down sent to YouTube, because the video now says it was removed by the user. An article at Networkworld.com confirms that Newsday removed the video. A Newsday rep stated: “We have taken the commercial ‘Flypaper’ down and its short, glorious run appears to be over.”

But why? Was the notoriously thin-skinned Apple upset? If so, that’s idiotic. Is Apple worried that people will start assaulting insects with their technology? Remember, Apple: iPads don’t kill people, people kill people!

Bottom line: if Apple is putting pressure on Newsday, shame on Apple. If Newsday — a news organization — is caving to demands from Apple, then double-shame on Newsday.

But as pointed out by Networkworld.com, we don’t know (yet) what happened, and Newsday is being tight-lipped with the reasons.

Well, Apple? Newsday?

Galactica: Sabotage smash-up

Wired reports on Katie King’s excellent video Galactica: Sabotage, a kind of mash-up/homage to Spike Jones’ video for the Beastie Boys’ song Sabotage.  The new video substitutes clips from the recently ended Battlestar Galactica series, but in a way that almost perfectly tracks the images from Jones’ original video.

Below is a side-by-side comparison of the original and new video.

I’m glad to see that nothing (yet) has been done to try to take down the video.  The video also makes me wonder about what we mean when we use the term “mash-up.”  As far as mash-ups go, Galactica: Sabotage is dissimilar to Danger Mouse’s mash-up classic Grey Album, which juxtaposed music samples from the Beatles’ White Album with vocals from Jay-Z’s Black Album.  In such a mash-up, you simultaneously hear portions from both sources.  It’s music with music.

However in form (but perhaps not function), Galactica: Sabotage is different.  Same music, but new video clips substituted for the original.  Perhaps such mash-ups by substitution are more like “smash-ups,” i.e., substitution + mash-up.  Like the Grey Album, there’s still juxtaposition, but the juxtaposition is provided by what’s absent rather than by what’s present.

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Did statutory damages destroy the music industry?

Have statutory damages become a narcotic that helped to destroy the music industry?  As reported elsewhere, file-sharer Joel Tenenbaum was found liable for $675,000 by a jury for copyright infringement of 30 songs.  The basis for the damages is the statutory damages provision of the Copyright Act, which permits copyright owners to seek between $750 to $30,000 per work, and if the infringement is willful, up to $150,000 per work.  Considering that the songs Tenenbaum infringed would have cost about a buck apiece on iTunes, the damages awarded — $22,500 per song and $675,000 total — are absurd.  As argued by others such as Pamela Samuelson and Tara Wheatland, grossly excessive statutory damages may be unconstitutional. 

I think the proper role for statutory damages is to provide a basis for damages when actual damages or defendant’s profits are hard to compute or are nominal.  Here, actual damages may be nominal, since the cost of each song is more or less a dollar.  Statutory damages need to have enough of a bite that the plaintiff will have a legitimate remedy.  But they shouldn’t be so excessive that they give a plaintiff a windfall.  In the Tenenbaum case, $22,500 per song is such a windfall.  Sure, the jury might have awarded $150,000 per song for a total of $4.5 million.  But the fact that the jury didn’t go to the max doesn’t make $22,500 per song any less punitive.  If a bully breaks your nose, it’s no defense for him to say that he could have broken your arms, too, but chose not to.

That’s not to say that Tenenbaum should only be liable for $1 per song.  There are other purposes to statutory damages.  Reasonable deterrence — both specific and general — can also be appropriate.  But $22,500 per song is not necessary for such deterrence.  Even at a minimum level of $750 per song, the total damages would still be $22,500 total.  Tenenbaum may also be liable for plaintiff’s attorney’s fees, which would be many, many thousands more.  $22,500 plus attorneys fees is nothing to sneeze at, and for many, would amount to personal bankruptcy.  All this for 30 songs.

This brings me to my suggestion that statutory damages may have helped to kill the music industry.  The power of possible statutory damages is undeniable.  Someone who downloads 10 songs is liable, at least in theory, for $1.5 million plus attorney’s fees.  Whoa!  Such theoretical liability is chilling, and the music industry has relied on it to try to deter file sharers.  But I have to wonder if statutory damages also made the music industry complacent.  Instead of spending critical years of trying to adapt its business model to the internet, the industry spent years suing its own customers.  In the meantime, newcomers such as the iTunes store, swooped in to create new business models to take advantage.

Mr. Yuk is mean. Mr. Yuk also has lawyers.

While thinking about final exam topics for intellectual property, I came across this 2007 video from Pittsburgh’s WTAE-TV.  It’s too interesting not to share.  Mr. Yuk appears on stickers.  Parents put his green scowling face (think the ultimate anti-smiley face) onto containers of poisonous household substances. The idea: evil face, poison, don’t drink!  Mr. Yuk also starred in some memorable 1970s commercials using the Mr. Yuk song:

When you see it you’ll know quick.
Things marked Yuk make you sick.
Sick sick sick.
Sick sick sick.
Mr. Yuk is mean.
Mr. Yuk is green.

Mr. Yuk also led to an interesting IP dispute.  According to WTAE, a Minnesota council member was using a face similar to Mr. Yuk on lawn signs (and from the video, also on a website) regarding an upcoming vote to amend a city charter.  Lawyers for the University of Pittsburgh Medical Center protested the usage, and the council member (himself a lawyer) claimed fair use.

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The website shown in the 2007 video is still online (I’m pretty sure it’s the same URL though the video report’s resolution isn’t very good).  The Mr. Yuk-like symbol now sports an eye patch.